For the past two, three or maybe even four years now, all the ‘experts’ want you to believe is that E-Mail Marketing is no longer the powerhouse it was and that you should be putting your budget into a number of different options instead. Well, its 2017 and Email Marketing is still the number one source of advertising spend in the industry. Ignore it at your peril.
Absolutely, the marketplace is always evolving and demanding more of marketers and list owners. Thats how it should be. Evolve or die basically. Look back over the past 4-5 years and see how many ‘Big Players’ are now no longer in existence because they were too afraid to change their business model. Every day there are new tools and applications emerging which tempts people into allocating their resources into different areas. We are here to say resist this temptation. Email has and always will be a tried and true platform that yields the most impressive results and the best ROI.
91% of all U.S consumers check their email every day.
For every $1 spent, email returns $38!
Email will be used by 3 billion people worldwide by 2020.
72% of consumers prefer email as their source of business communication.
Personalized emails receive on average six times higher transaction rates than generic sends.
88% of smartphone users actively check their email on their phones multiple times per day.
List segmentation increases CTR between 5-10%.
89% of marketers say email is their primary lead generation strategy.
86% of businesses surveyed indicate they plan to increase their email marketing budgets in 2017.
Email is almost 40x better at acquiring new customers than Facebook and Twitter.
Email marketing remains the most personal means of communicating with customers and driving brand advocacy.
Savvy marketers who use email creatively in conjunction with the other channels available are going to be the ones who continue to reap the greatest rewards. The key now is to forget the batch and send trend. Consumers demand personalized, incentives in the battle for their inbox. Modern day email marketing must be mobile and highly targeted for success to be a guarantee.
E-Mail Marketing will remain the major piece of any marketing strategy for any business as long as it is effectively supported by the other marketing channels that you must be paying attention to also. ”